Gum rubber tennis shoes

It’s hard to believe that Superga is well over 100 years old. Under the care and attention of Walter Martiny in 1911, the Superga factory began to produce shoes with vulcanized rubber soles. It was here, in Turin, Italy, the Classic Superga 2750 heritage style was born.

After closing during the war, the Superga factory reopened with a mission to bring high quality footwear to the people of Italy. The 2750 became established as the people’s shoe of Italy, and Superga increased its product line with technical sport shoes, rubber rain boots and a growing range of colours and styles.

In 2010, superga.co.uk was launched, Superga are famous for their retro style foot wear, from their classic 2750 to their low tops and mid tops, 2015 has brought some amazing collaboration’s together, Binx Walton a up and coming model has been chosen to be their brand ambassador for 2015.

So lets have a look at their collections, one thing I love about Superga is how stylish they are, they are very simple but classy, a lot of people love the simple lines and fresh colours, you wont find better stylish footwear for SS15, if you like any of the pieces featured or you want to know more, just click onto the image it will take you to the website.

Superga 2750 Arex Century – White
with an extra strong, fully breathable pure cotton upper the timeless 2750 is a lightweight, simple canvas tennis shoe with vulcanised rubber sole. in production since 1911, this is a shoe you can genuinely dress up or dress down. machine washable and will age perfectly, just like your favourite pair of jeans. – premium canvas uppers – vulcanised gum sole – superga tab on side and heel – superga embossed eyelets

Superga 2950 Cotu – Red
with an extra strong, fully breathable pure cotton upper the 2950 is a lightweight, simple canvas tennis shoe with natural rubber sole. in production since the 1930s, this is a shoe you can genuinely dress up or dress down. machine washable and will age perfectly, just like your favourite pair of jeans- premium cotton uppers- natural rubber sole- superga tab on side and heel- superga embossed eyelets

Superga 2750-fglu – Full Black
the timeless 2750 is a lightweight, simple tennis shoe with vulcanised rubber sole. in production since the 1930s, this is a shoe you can genuinely dress up or dress down. will age perfectly, just like your favourite pair of jeans. lightweight tennis shoeupper in full grain leather. cotton lining. natural rubber sole. superga tab on side and heel. superga embossed eyelets.

Superga 2951 Cotu – White*red
with an extra strong, fully breathable pure cotton upper the timeless 2951 is a lightweight, simple canvas tennis shoe with vulcanised rubber sole. this is a shoe you can genuinely dress up or dress down. machine washable and will age perfectly, just like your favourite pair of jeans- premium canvas uppers- vulcanised gum sole- superga tab on side and heel- superga embossed eyelets